Global Singlevillage and Cultural Attitudes of Older British Males to Dating-on-line

Abstract

The article focuses on the problem of globalised culture in relation to electronic folklore. Emphasis is put on the phenomenon of online dating from the cultural point of view. It is likely that modern people’s loneliness and the growing number of singletons in developed countries (estimated to reach up to 40% of the world adult population by 2021) will change customs and lifestyles. The UK has the largest percentage of single-person households in Europe; for this reason, the British example was taken into consideration. Results of the online research show that older British web respondents follow global dating rules, yet think and act locally. They seek to overcome their loneliness, but for many their computer seems to be a substitute for a companion.