The article deals with a problem of preparing anthropology students for work in business settings. We evaluate business anthropology programs offered by universities located in the US. Further, we offer conclusions that could be used by those involved in transformation of anthropology programs in Poland. One of our main conclusions is that most of attempts to apply anthropology in business fails because of strong professional identity that characterizes anthropologists. Dedicated "business anthropology" educational programs should avoid strengthening anthropological exceptionalism because this sense of uniqueness and high value of anthropology faced with business reality could cause a communication barrier and frustration.
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Język Polski
English