Sztuka słuchania, sztuka mówienia. Miejsce i rola absolwentów kierunków humanistycznych w Public Relations

Abstrakt

Showing the place and the role of the graduates of humanistic departments (faculties of arts) in the
area of public relations is the aim of this article. These lines, despite obvious differences resulting from
the range and the object of the scientific reflection, have a lot in common. The three following fields of
study; journalism, sociology and cultural anthropology attribute a great role to communication, language
and their influence on the individual, group and culture. Also, for many lecturers, who also function
as various experts, advisors, journalists or simply people appearing in media, a very important form
of work with their students is interpersonal communication.

The graduates of faculties of art turn out to be useful in the areas where communication skills are
necessary, in contacts with the internal public as well as the external institutions working on the market.
They use their knowledge (relating to culture and communication) successfully building good contacts
and relationships with the other people. They also show empathy which is crucial to build up socially
related working teams focused on short and long-term campaigns and goals.
All kinds of organizations, not only connected with economy, must have good relations with society,
especially local community, which expects the organization to engage in local issues such as improving
the education system, providing possibilities for personal development, eliminating poverty and social
inequalities, creating new workplaces, protecting the environment, etc.